We continued to track support announcements from companies during the summer and wish to share three main observations from this period as we wrap up the microsite:
1- In Turkey, the variety and number of support initiatives to sustain SMEs increased considerably. Public-private sector collaborations were formed to provide SMEs education to enhance their online sales execution capacity, as well as logistics, financing, and marketing related support. Examples:
2- In the US, companies ramped up their support of local, national, and international civil society organizations. We did not observe a similar trend in Turkey. Examples from the US:
Google is offering an additional $200 million in advertising grants to non-profit organizations fighting the pandemic.
Walmart committed $35 million in cash and in-kind donations to non-profit organizations in and outside the US, primarily focused on food safety.
Citi committed $100 million for Covid-19 community relief and economic recovery efforts.
Estée Lauder supports non-profits providing front-line health care services to underprivileged communities.
3- The US companies we tracked provided noteworthy examples in corporate communication, through their practice of detailed, transparent, and systematic data sharing on company websites: