We continued to track support announcements from companies during the summer and wish to share three main observations from this period as we wrap up the microsite:

1- In Turkey, the variety and number of support initiatives to sustain SMEs increased considerably. Public-private sector collaborations were formed to provide SMEs education to enhance their online sales execution capacity, as well as logistics, financing, and marketing related support. Examples:

Amazon Turkey: https://webrazzi.com/2020/05/18/ticaret-bakanligi-ve-amazon-turkiye-den-avrupa-ozelinde-ucretsiz-e-ihracat-egitimi/

Hepsiburada: https://www.haberturk.com/hepsiburada-dan-hazir-giyime-destek-haberler-2684223-ekonomi

N11: https://www.ntv.com.tr/ekonomi/n11den-e-ticaret-olarak-kobilerin-yanindayiz-dayanisma-kampanyasina-tam-destek,yuDD-GNTGEiE9HNnvX0ZCg

Trendyol: https://www.aa.com.tr/tr/sirkethaberleri/hizmet/trendyol-kapalicarsi-esnafini-milyonlarca-musteriyle-kesintisiz-bulusturacak/657251

Yemeksepeti: http://foodinlife.com/yemeksepetinden-10-bin-restorana-can-suyu-kazandiran-restoran-destek-ceki/

Metro: https://www.marketingturkiye.com.tr/haberler/metro-turkiyeden-kucuk-isletmelere-5-bin-tllik-destek/

2- In the US, companies ramped up their support of local, national, and international civil society organizations. We did not observe a similar trend in Turkey. Examples from the US:

Google is offering an additional $200 million in advertising grants to non-profit organizations fighting the pandemic.

https://www.cnbc.com/2020/06/17/google-offers-200m-in-ad-grants-for-nonprofits-fighting-coronavirus.html

Walmart committed $35 million in cash and in-kind donations to non-profit organizations in and outside the US, primarily focused on food safety.

https://corporate.walmart.com/newsroom/2020/05/05/where-its-going-walmarts-25-million-covid-19-commitment

Citi committed $100 million for Covid-19 community relief and economic recovery efforts.

https://www.citigroup.com/citi/news/2020/200629a.htm

Estée Lauder supports non-profits providing front-line health care services to underprivileged communities.

https://www.elcompanies.com/en/news-and-media/newsroom/company-features/2020/covid-19-efforts#:~:text=The%20company%20has%20pledged%20%243.2,efforts%20in%20the%20United%20States

3- The US companies we tracked provided noteworthy examples in corporate communication, through their practice of detailed, transparent, and systematic data sharing on company websites:

Amazon: https://blog.aboutamazon.com/company-news/amazons-actions-to-help-employees-communities-and-customers-affected-by-covid-19

Comcast: https://corporate.comcast.com/covid-19