There is a variety of methods for companies to support pandemic relief efforts, depending on what asset is allocated, how, and to what end. In this review, we provide 3 main pathways for executives and provide relevant examples from the dataset. We hope it will provide a business response roadmap to all readers who are influencers and decision makers in their respective organizations.

  1. Cash & In-kind Donations:
    • 161 (%60) of the 266 companies in the dataset chose this more traditional method, where they provided cash and/or their existing corporate products and services in-kind to the general public and/or a specific group such as healthcare workers.
    • 59 companies (%22) provided cash, 116 (%44) provided in-kind support, and 14 did both. Out of the 181 companies in Turkey, 45 (%25) provided cash, 92 (%52) provided in-kind support, and 9 did both.
    • Cash was channelled to the public through national and local government agencies, NGOs, and suppliers of medical equipment. Company cash donations ranged from $0.1M to $250M.
    • In-kind donation examples included web app security solutions provider Netsparker offering complimentary licenses to organizations involved in fighting COVID-19, Henkel donating 5M units of personal and household hygiene products, Sırma Su sending 20 trucks of water and Vestel donating air conditioners and small home appliances to Turkish state hospitals, and the central Marmara Taksim Hotel in Istanbul allocating its rooms to healthcare workers.
  1. Value Chain Support:
    • This is the method where companies use their competitive advantage in the system in being able to provide targeted relief to their suppliers, vendors, and customers. The value chain should be an integral focus of any executive who wishes to support the players in the system that once allowed it to make the profits it did while producing and selling its products or services and that are likely to continue to do so in the future.
    • Out of the 266 companies in the dataset, 76 (%29) supported its value chain (42 from Turkey, 34 from abroad).
    • Examples include beverage producer Mey Diageo postponing ~$15M worth of payment dues of restaurants that purchased its products pre COVID-19, Yemeksepeti – digital marketplace for food delivery – waiving restaurant listing fees, Netflix creating a $100M relief fund for out-of-work production professionals, and various mobile operators in Turkey and abroad increasing data usage limits of their individual and corporate customers.
  1. Asset Transformation:
      • Some company executives wish and can afford to go beyond the first two methods and transform their assets and innovate/develop new products and services to meet emerging needs of the public. These companies manage change and wish to stay as key industry players in the shifting system.
      • Out of the 266 companies in the dataset, 61 (%22) transformed their assets (25 from Turkey, 36 from abroad).
      • Examples from Turkey included white goods manufacturer Arçelik transforming its production facilities to manufacture ventilators, automotive manufacturer Tofaş producing biological sampling equipment and intubation cabinets, and Eren Tekstil, licensed manufacturer of Lacoste, producing face masks and overalls. Examples from outside of Turkey included Tito’s Vodka and pharmaceutical company Menarini producing hand sanitizer, Fiat and Ferrari manufacturing ventilators, and GM producing face masks.